How is your sales year going to look? It’s time to buckle down and hit it hard. That’s going to be the focus of our next couple of newsletters. We’re going to get you focused on accelerating your sales in the first quarter of 2024 (while everyone else is probably decelerating).

 

This information is about getting your lead process organized. The vast majority of sales leads go without follow-up, just lost in the shuffle of new leads. There is this subconscious pull to new leads, thinking that somehow they offer the hope of the next close. Unfortunately, none of the research supports that notion. Most sales leads close following the 5-7th contact, not the first. Are you organized to get to that 5th contact?

 

Dig into your database and do the following, today:

1. Sort for all leads that are older than 14 days and contacted only once – give them a call, leave a message, and send them an email.

2. Sort for all leads that are older than 30-90 days old and unresponsive – send them a postcard and offer a free review.

3. Create a custom audience in Facebook with your entire database of email addresses and run a targeted Facebook ad. Offer a free review and link them to your contact page (make sure your telephone number is on that page).

 

I guarantee you at least two new deals this week with that simple formula. If you have a very large database it could be even larger.