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Final Expense Marketing

For licensed final expense agents, agencies and call centers

Final expense leads and live transfers.

Pick up, and a transfer bills only after 90 seconds. Leads, transfers and appointments for the states you’re licensed in, with every published price and minimum on this page before you pay.

  • $110 per billable transfer
  • $50 per exclusive web lead + $500 build
  • from $0.50 per aged lead

A quote request takes no payment and places no order.

Billed when all five hold

  • The agreed prospect is connected to you
  • The call lasts at least 90 seconds
  • They confirm interest in final expense coverage
  • They meet your agreed state, age and eligibility filters
  • You, or someone you authorise, are available to take it

Any one missing: not billed. Not refundable: you didn’t close; you disliked the prospect’s answers; the prospect changed their mind after a valid conversation; you were unavailable after confirming availability.

Illustration of the published billing rule. No consumer data.

In writing

  • No contract on leads, transfers or appointments
  • Defective leads replaced or credited: claim within 72 hours
  • TrustedForm or Jornaya consent capture on every campaign build
  • ACH payments take 2% off
Written terms

Prices

Every unit price, on one axis

From an aged record to a pre-vetted transfer, each dot is a published price. Volume discounts and surcharges on the full rate card

Price per unit, every product

Published rate card, August 23, 2026. Log scale: each dot is one published price.

Live transfers

Two transfer products, two prices

Both are billed under the same five conditions. The pre-vetted transfer adds health and medication questions and an estimated tier before the call reaches you.

Live transfer · screened for interestOne buyer per transfer

Interest-verified live transfers

$110

per billable transfer

The screener confirms
Interest in final expense coverage, age and state
Tier before the handoff
None
Underwriting
Not underwritten
Minimum
$3,000 prepaid to launchThe minimum buys 27 transfers + $30 credit.
Billed when
All five conditions hold, once you pick up
Interest-verified transfer details
Live transfer · adds health questionsOne buyer per transfer

Pre-vetted live transfers

$250 Guaranteed Issue$300 Level/Graded

per billable transfer

The screener confirms
The same, plus health and medication questions
Tier before the handoff
An estimate: Guaranteed Issue or Level/Graded
Underwriting
The carrier makes every underwriting decision
Minimum
Minimum stated in your quote
Billed when
The same five conditions
Pre-vetted transfer details

Leads and appointments

Pick your first order

Every order is prepaid. ACH payments take 2% off, and card processing is built into the prices, with no surcharge on top.

  1. LeadOne buyer per record

    Exclusive final expense leads

    A consumer submits a form on a campaign built for your states, and the record goes to you alone. Contact-verified adds five checks: valid number, correct person, correct state, the basic age criterion and confirmed interest.

    The minimum buys 40 web leads, or 28 contact-verified + $40 credit.

    $50 web$70 contact-verified

    per lead

    $2,500 to launch: $500 build + $2,000 in leads

    Details: Exclusive final expense leads
  2. Appointment

    Preset appointments

    Confirmed means booked and confirmed with the prospect. Kept means the prospect attended, or completed a substantive telephone consultation. You buy the meeting; to hire callers for your own leads, see the setter desk.

    The minimum buys 7 confirmed + $25 credit, or 5 kept + $125 credit.

    $175 confirmed$225 kept

    per appointment

    5 appointments or $1,250, whichever is higher

    Details: Preset appointments
  3. LeadNot exclusive

    Aged final expense leads

    Records past their real-time window, sold as a segment by state and age band, never as loose records, and delivered on purchase.

    30–90 days
    $3
    91–180 days
    $1.75
    181–365 days
    $1
    365+ days
    $0.50

    per record · no minimum spend

    Details: Aged final expense leads

Sold by quote

How an order runs

From your first quote to delivery

  1. Tell us your states and filters

    Your licensed states, the ages you want and the products to price, on the quote form.

  2. Get your quote

    We reply with a quote built on the published prices. A product without a published price is priced in it.

  3. Prepay to start

    Every order is prepaid. ACH takes 2% off, and new buyers aren’t offered net-30.

  4. Built to order

    Fresh leads and transfers are generated on demand for your states and volume; nothing comes from stock. Aged segments deliver immediately on purchase.

  5. Two delivery clocks

    First leads within days, full volume in 2–4 weeks. Each exclusive web lead reaches your CRM within seconds of the consumer’s form submit.

Before you pay

What a delivered lead record carries

Consent capture with TrustedForm or Jornaya on the landing page is part of every campaign build. For each lead we keep the source, the submit timestamp, the landing page and the consent record.

A consent certificate records the web session. It doesn’t make your calls compliant: your calling hours, DNC checks and scripts stay yours.

Exclusive web lead

Sample layout
  • Full nameFirst Last
  • Phone(•••) •••-••••
  • State2-letter code
  • AgeYears
  • SubmittedDate · time ET
  • Landing pageCampaign URL
  • SourceCampaign source
  • Consent recordCertificate ID
  • Buyers1 · exclusive
Sample layout; fields vary by product. Each field shows its format: no consumer data is shown.

Written terms

What happens when a unit misses

  • Defective leads replaced or credited

    Exclusive final expense leads · Aged final expense leads

    Replaced or credited per record, not refunded in cash: a disconnected or wrong-person number, a lead outside your state, age or basic eligibility filters, a duplicate in your order, materially false or missing required fields, or no consent record where one is required. Claim within 72 hours of delivery, unless your order confirmation states another window. Not covered: no answer, a later “not interested”, slow calling, no close, the prospect’s own contact with another company, or dislike without an objective defect.

  • Confirmed appointments that don’t show

    Preset appointments

    On a confirmed appointment (booked and confirmed): one rebooking attempt at no charge if the prospect doesn’t show, and a replacement if the prospect denies ever agreeing to it. No-shows are not automatically refunded.

  • Prepaid funds and unused credit

    Exclusive final expense leads

    Prepaid funds are non-refundable after campaign launch. If we cannot fulfil the order, unused lead credit is refundable.

Not included

What the prices don’t include

  • Closes, issued policies or commissions
  • Carrier underwriting decisions
  • Your own calling compliance: DNC checks, calling hours and scripts
  • Territory exclusivity: a separate reservation, $500 a month plus your lead purchases
  • Targeting finer than state level, narrow filters and rush delivery: published surcharges, capped at 30% combined
  • A custom funnel ($1,500) or custom CRM/API integration ($500–$1,500 setup)
  • Ad spend on managed advertising, paid by you to the platform

Final expense marketing services

Demand you own, and follow-up you don’t have to staff

Ads you pay the platform for directly, and callers who work the leads you already have. Lead costs are separate.

Managed final expense advertising

We build and run your funnel and ads. You pay the ad platform directly and own the funnel, pixels and data, with no per-lead price on top.

Setup, once
$1,000
Management, whichever is greater
$1,250 a month or 20% of ad spend
The percentage applies above
$6,250 a month of ad spend
Minimum ad spend, paid by you to the platform
$2,000 a month
Month one at minimum spend
$4,250
Each month after, at minimum spend
$3,250
Initial term
90 days

Includes

  • Funnel and landing-page management
  • Advertising management
  • Creative testing
  • Tracking
  • CRM / webhook routing
  • Weekly reporting
  • Lead-quality feedback loop
  • One monthly strategy call

Not included

  • Guaranteed cost per lead
  • Guaranteed volume
  • Appointment setting
  • A dedicated caller
  • Unlimited new funnels or states

Final expense appointment setters

Callers who work the leads you already have, on a defined attempt schedule. You hire callers here; to buy a booked meeting instead, see preset appointments.

Shared follow-up desk, up to 125 new leads
$1,500 a month
Dedicated setter seat, up to 300 new leads
$2,500 a month
High-volume setter and QA, up to 500 new leads
$4,000 a month
CRM and automated nurture
$500 setup + $350 a month
Billing
Paid before the service month; lead costs are separate

Includes

  • First attempt within five minutes during coverage hours
  • Six to eight call attempts
  • SMS and email follow-up
  • Appointment confirmation
  • CRM disposition notes
  • Weekly contact and appointment report

Not included

  • A promised number of appointments
  • Lead costs

Cost calculator

Price a source by its cost per sale

Cost per sale decides whether a source works. Enter your own contact and close rates; every rate field starts blank, and the result is a cost, not a forecast of sales.

Cost per sale

price÷(contact rate × close rate)

Questions agents ask

Final expense leads and transfers: before you buy

Get a quote
  1. What if the caller hangs up after 30 seconds?

    It isn’t billed. A transfer becomes billable only when all five conditions hold, and one of them is a connection of at least 90 seconds.

  2. What if I don’t close?

    The unit is still billed: we price per lead, transfer or appointment as each is defined above, and closing is yours. No price on the card depends on a sale.

  3. Are your leads exclusive?

    Each exclusive lead goes to one buyer, and each transfer is connected live to one agent. That isn’t territory: reserving a territory is a separate $500 a month, plus your normal lead purchases. Aged and shared leads are not exclusive.

  4. Is there a contract?

    No contract on leads, transfers or appointments: minimums are order sizes, not terms. After launch, prepaid credit isn’t refunded for a change of mind. Managed advertising alone carries a 90-day initial term.

  5. Do you guarantee appointments or sales?

    No. Prices are per lead, transfer or appointment, and none depends on a sale; the setter desk never promises an appointment count. To pay for a meeting that happened, buy preset appointments at the kept price, $225: the prospect attended, or completed a substantive telephone consultation.

  6. Why the minimums?

    Fresh exclusive leads and transfers are built to order for your states. Nothing is pulled from stock, so the minimum funds the build and enough volume to judge the source. Aged leads already exist, so they carry no minimum.

Get a quote

Tell us your states. We’ll price it.

Your licensed states, what you want priced, your weekly capacity and your budget.

You are
Products or services you want

Get a quote