For licensed final expense agents, agencies and call centers
Final expense leads and live transfers.
Pick up, and a transfer bills only after 90 seconds. Leads, transfers and appointments for the states you’re licensed in, with every published price and minimum on this page before you pay.
A quote request takes no payment and places no order.
Live transfer1:34
Prospect connected to youScreened for interest, age and state
Billed when all five hold
Connected to youThe agreed prospect is connected to you
90+ secondsThe call lasts at least 90 seconds
Interest confirmedThey confirm interest in final expense coverage
Fits your filtersThey meet your agreed state, age and eligibility filters
You were availableYou, or someone you authorise, are available to take it
1:30
0:000:301:001:30
Any one missing: not billed. Not refundable: you didn’t close; you disliked the prospect’s answers; the prospect changed their mind after a valid conversation; you were unavailable after confirming availability.
Billable · $110
Illustration of the published billing rule. No consumer data.
In writing
No contract on leads, transfers or appointments
Defective leads replaced or credited: claim within 72 hours
TrustedForm or Jornaya consent capture on every campaign build
Both are billed under the same five conditions. The pre-vetted transfer adds health and medication questions and an estimated tier before the call reaches you.
Live transfer · screened for interestOne buyer per transfer
Every order is prepaid. ACH payments take 2% off, and card processing is built into the prices, with no surcharge on top.
LeadOne buyer per record
Exclusive final expense leads
A consumer submits a form on a campaign built for your states, and the record goes to you alone. Contact-verified adds five checks: valid number, correct person, correct state, the basic age criterion and confirmed interest.
The minimum buys 40 web leads, or 28 contact-verified + $40 credit.
Confirmed means booked and confirmed with the prospect. Kept means the prospect attended, or completed a substantive telephone consultation. You buy the meeting; to hire callers for your own leads, see the setter desk.
The minimum buys 7 confirmed + $25 credit, or 5 kept + $125 credit.
Your licensed states, the ages you want and the products to price, on the quote form.
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Get your quote
We reply with a quote built on the published prices. A product without a published price is priced in it.
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Prepay to start
Every order is prepaid. ACH takes 2% off, and new buyers aren’t offered net-30.
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Built to order
Fresh leads and transfers are generated on demand for your states and volume; nothing comes from stock. Aged segments deliver immediately on purchase.
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Two delivery clocks
First leads within days, full volume in 2–4 weeks. Each exclusive web lead reaches your CRM within seconds of the consumer’s form submit.
Before you pay
What a delivered lead record carries
Consent capture with TrustedForm or Jornaya on the landing page is part of every campaign build. For each lead we keep the source, the submit timestamp, the landing page and the consent record.
A consent certificate records the web session. It doesn’t make your calls compliant: your calling hours, DNC checks and scripts stay yours.
Sample layout; fields vary by product. Each field shows its format: no consumer data is shown.
Consent record keptTrustedForm or Jornaya, captured on the landing page
Written terms
What happens when a unit misses
Defective leads replaced or credited
Exclusive final expense leads · Aged final expense leads
Replaced or credited per record, not refunded in cash: a disconnected or wrong-person number, a lead outside your state, age or basic eligibility filters, a duplicate in your order, materially false or missing required fields, or no consent record where one is required. Claim within 72 hours of delivery, unless your order confirmation states another window. Not covered: no answer, a later “not interested”, slow calling, no close, the prospect’s own contact with another company, or dislike without an objective defect.
Confirmed appointments that don’t show
Preset appointments
On a confirmed appointment (booked and confirmed): one rebooking attempt at no charge if the prospect doesn’t show, and a replacement if the prospect denies ever agreeing to it. No-shows are not automatically refunded.
Prepaid funds and unused credit
Exclusive final expense leads
Prepaid funds are non-refundable after campaign launch. If we cannot fulfil the order, unused lead credit is refundable.
Not included
What the prices don’t include
Closes, issued policies or commissions
Carrier underwriting decisions
Your own calling compliance: DNC checks, calling hours and scripts
Territory exclusivity: a separate reservation, $500 a month plus your lead purchases
Targeting finer than state level, narrow filters and rush delivery: published surcharges, capped at 30% combined
A custom funnel ($1,500) or custom CRM/API integration ($500–$1,500 setup)
Ad spend on managed advertising, paid by you to the platform
Final expense marketing services
Demand you own, and follow-up you don’t have to staff
Ads you pay the platform for directly, and callers who work the leads you already have. Lead costs are separate.
Managed final expense advertising
We build and run your funnel and ads. You pay the ad platform directly and own the funnel, pixels and data, with no per-lead price on top.
Callers who work the leads you already have, on a defined attempt schedule. You hire callers here; to buy a booked meeting instead, see preset appointments.
Shared follow-up desk, up to 125 new leads
$1,500 a month
Dedicated setter seat, up to 300 new leads
$2,500 a month
High-volume setter and QA, up to 500 new leads
$4,000 a month
CRM and automated nurture
$500 setup + $350 a month
Billing
Paid before the service month; lead costs are separate
Includes
First attempt within five minutes during coverage hours
Cost per sale decides whether a source works. Enter your own contact and close rates; every rate field starts blank, and the result is a cost, not a forecast of sales.
It isn’t billed. A transfer becomes billable only when all five conditions hold, and one of them is a connection of at least 90 seconds.
What if I don’t close?
The unit is still billed: we price per lead, transfer or appointment as each is defined above, and closing is yours. No price on the card depends on a sale.
Are your leads exclusive?
Each exclusive lead goes to one buyer, and each transfer is connected live to one agent. That isn’t territory: reserving a territory is a separate $500 a month, plus your normal lead purchases. Aged and shared leads are not exclusive.
Is there a contract?
No contract on leads, transfers or appointments: minimums are order sizes, not terms. After launch, prepaid credit isn’t refunded for a change of mind. Managed advertising alone carries a 90-day initial term.
Do you guarantee appointments or sales?
No. Prices are per lead, transfer or appointment, and none depends on a sale; the setter desk never promises an appointment count. To pay for a meeting that happened, buy preset appointments at the kept price, $225: the prospect attended, or completed a substantive telephone consultation.
Why the minimums?
Fresh exclusive leads and transfers are built to order for your states. Nothing is pulled from stock, so the minimum funds the build and enough volume to judge the source. Aged leads already exist, so they carry no minimum.
Get a quote
Tell us your states. We’ll price it.
Your licensed states, what you want priced, your weekly capacity and your budget.